About me
I am a creative marketer with over a decade of experience spanning the media, global manufacturing and IT industries.
What I do
Content Strategy
By developing a framework for creating high-quality content aligned with each stage of the buyer's journey, I successfully identify and fill content gaps, resulting in improved customer acquisition and engagement.
Project Management
I've successfully planned, created, and executed content programs across multiple platforms. I'm familiar with a variety of project management tools and am proficient in Agile methodology.
Content Creation
I'm an exceptional writer and editor and have experience producing a range of assets including blogs, ads, infographics, case studies, white papers, webinars, interactive content, podcasts, videos, events and more.
Portfolio
Published Blog Posts
Long-Form Content
Above are examples of two eBooks and a case study that I produced for three different companies in very different industries. For each of these long-form content assets, I led the project management, created content briefs, conducted research and interviews, contributed to the written content, collaborated with graphic designers and worked with demand generation to distribute the content. Oftentimes, when assets like these performed well, I’d create derivative pieces of content like blog posts, infographics, social posts, etc.
Infographics
For each of the infographics above I led the project management, created the copy by distilling down larger, oftentimes very technical pieces of content, worked with graphic designers to present the copy in the best way graphically, and worked with demand generation to distribute the content.
Videos
For each of the videos above I led the project management, wrote scripts and interview questions, hired voiceovers, worked with animators, illustrators and videographers, and determined how to best distribute the content.